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According to data from eMarketer, more than 62% of the world’s Internet users will view digital video in 2017. If your business has yet to develop a video marketing plan, you are likely already losing out to competitors savvy enough to incorporate video into their business development plans. With just a little careful planning, you too can reap the rewards of video messaging and marketing. Take this course to learn the 7 Components of an Effective Video Marketing Strategy.

Course Curriculum

Introduction to Content Video Marketing
Introduction to the 7 Components of Effective Video Marketing 00:00:00
Component 1: Integrate Video into your Marketing Strategy
Component 1: Integrate Video into your Marketing Strategy 00:00:00
Component 2: Identify Your Target Audience
Component 2: Identify Your Target Audience 00:00:00
Component 3: Set Goals for the Number of Videos You Will Create
Component 3: Set Goals for the Number of Videos You Will Create 00:00:00
Component 4: Determine How You Will Engage Your Audience
Component 4: Determine How You Will Engage Your Audience 00:00:00
Component 5: Write Scripts Following Marketing Best Practices
Component 5: Write Scripts Following Marketing Best Practices 00:00:00
Component 6: Film and Edit Videos Professionally
Component 6: Film and Edit Videos Professionally 00:00:00
Component 7:Create a Video Distribution and Delivery Strategy
Component 7:Create a Video Distribution and Delivery Strategy 00:00:00

Instructor

Pat Altvater is an entrepreneur at heart and loves working with others who are the same. She left corporate America 15 years ago and hasn’t looked back. She was a Vice President of Sales for an accounting/budgeting software company when she decided to take the plunge into entrepreneurship full time.

Prior to that, she spent almost 20 years in education – teaching at the college level and working as a trainer for a corporate training business part-time.

She is an owner at AFP Marketing, and the founder of the BizTV Shows® network brand which features elite networks of local experts providing quick tip videos to help small to mid-sized business owners either grow their business or improve their quality of life.

She has a master’s degree in Accountancy from Virginia Tech and a bachelor’s in Human Resources from Michigan State University. She is a member of NAWBO, both the Cleveland and Columbus Ohio chapters, and serves on the Cleveland NAWBO Board as Vice President of Marketing.

Pat is the author of Choose Success – Ignite the Power Within, creator of The Choose Success Guide to Writing Video Scripts That Convert, the publisher of Soar to Success digital magazine and the founder of this platform, Thought Leaders Online Courses.

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