Do the viewers of your online videos take you up on your call to action?
Do you write out an online video script thinking about how to attract your audience’s attention, pique their interest, build their desire and craft a call to action that converts?
If you are like most people, you probably don’t! Maybe because you don’t know how. Well, now there’s help.
The Choose Success Guide to Creating Online Videos That Convert!
When creating content videos it’s important to work through all of the components of the AIDA Marketing formula to make sure that you are not just wasting your time! If no one takes you up on your call to action, then you’re making videos for your own entertainment and not to grow your business.
The AIDA formula is “A” for attention, “I” for interest, “D” for desire and “A” for action, or the call to action we have in our video. It’s been used for years in crafting marketing pieces and commercials and fits perfectly into how we need to write our video scripts and titles.
Notice how in the image above the attention section is the largest. As we move upward, fewer and fewer individuals will stay with us. The better job we do in each phase, the more prospects will move through the entire process to ultimately take the action we request.
The Choose Success Guide to Creating Online Videos That Convert includes:
* A 29 page workbook
* A script creation worksheet, that is included in the workbook
* Four short videos to help you with each aspect of the AIDA formula